I won't go into a huge explanation of what twitter is, but I will explain how to use twitter to build your network marketing business. Basically twitter is a social networking site that allows you to tell people what you're up to in a couple of sentences. Like a blog post but not as long. You're limited to 140 characters per post.
Just like any other social networking site, twitter is a great place to build relationships, not to pitch your opportunity. This is the number one mistake that a lot of network marketers are making right now, not just on twitter but other social networks as well.
The day twitter becomes a total pitch-fest for you is the day you'll be branded as a spammer. Step number one is be careful not to follow too many people when you first start. You want people to follow you just like you want people to join your MLM, so don't appear needy by following everybody and their grandmother on twitter.
P.S. and by the way, if your grandmother is using twitter then she is more of techie than I am, so there's no need to feel intimidated by new technologies. Embrace them, because it will take you far when it comes to the practice of building yourself as a brand.
A good rule of thumb is to have more people following you than you are following, so when you first get started it's a good idea to send an e-mail to everyone you know encouraging them to follow you on twitter. If you follow too many people before anyone follows you, it can earn you a spot on the twitter blacklist, and that's not the list you want to be on.
Don't just say "hey you guys, follow me on twitter!" Give people a good reason to follow you for the valuable content you'll be providing there. The whole point of twitter is to help you brand yourself as a leader that people will want to pay attention to and be attracted to.
Just like with blogs, twitter is the place to report great things you find out about that actually help people in your market. For example, when I learned how to improve my article marketing skills I told my blog readers about it. Content is king, so there's no need to use twitter to pitch people. You'll get to allow your readers to sell themselves on what you're doing by attracting them to your website later.
Which website should you use for your twitter profile? I use my blog as my primary twitter profile website link because the whole point of twitter is to help you brand yourself as an expert in your industry, NOT to pitch people on your biz-op, remember?
The last and final twitter tip is to get more people to follow you, you can put your twitter link in your e-mail signature, in your forum signature, on your blog, on your myspace, on your facebook, anywhere that you do social networking.
Here's another quick tip. Twitter is great for building relationships, so remember to use it for good by sending positive replies to people you are following. The old adage of "help and be helped" goes on long way on twitter.
When you simply focus on the entire of point of using twitter, which is to brand yourself through providing valuable content, you'll be king of the twitter hill in no time.
To your success,
Tim Welch
P.S. Don't forget to follow me on twitter for more useful ways to build your network marketing business using the internet ; )
Friday, August 15, 2008
How to Use Twitter to Build Your Network Marketing Business
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